The Sensory Retail Environment of Small Fashion Essay

The Sensory Retail Environment of Small Fashion - Essay Example The paper "The Sensory Retail Environment of Small Fashion" discovers the experiential retailing as the way of retail brand differentiation. The researchers introduced the photographs, which were taken by the participants as a tool to give more information on the questions. This was effective because the participants were able to communicate dimensions of their lives. Visual images play an important role in the customer behavior in a commercial setting. The research design was suitable for this study, researcher compared two different vintage shop with contrasting sensory environment. Comparison why customer returned to one shop compared to the other. In addition, the sample size was small to gather more information on the question of the study. Interviews were used for this case study, which were long enough to ensure that the questions were satisfactory answered. In addition, there was telephone follow up for clarification of the information. The notes were written down to generate insights in the fashion retailing shop. The photographs were also used to support the written words to add meaning to the information communicated. The sample collection process within the participant was consistent. All participants were given similar digital camera and demonstrated how to use. In addition, the entire participants were met individually to ensure the information provided was according to their own experience. A photograph is very useful because it record things the way they look.